Snapp, the largest digital business in Iran, commissioned me for the design a custom typeface for their various platforms. During this project, it was important to conduct research on how to adapt and design Arabic and Latin typefaces. The branding team of Snapp wanted a lively, cool and yet reliable and techie look for their typeface. Preserving the geometrical structure, the trace of human handwriting tenderness can be vividly witnessed in Snapp typeface.
