Client: Charisma Capital Market Services
2022
Charisma is a commissioned Arabic typeface for a major stockbroker company in Iran. The whole idea was to achieve a tone that transmits reassuring, daring, and pioneering aspects of the brand to its large audience.These letters are a modern interpretation of classical Arabic letterforms. The shapes in this design have a consistent and systematic structure.
Charisma won the Certificate of Typographic Excellence from TDC68 and 2nd price in 12th GRANSHAN Type Design Competition in 2022.
